For over 20 years, I’ve worked with some of Canada’s most recognized mission-driven organizations, helping shape the stories behind their most important moments.

My work starts before production. I think carefully about who the story needs to reach, what stands between that audience and action, and what the work needs to make them feel, understand, or do next. From there, I lead the creative through to delivery — either directing myself or guiding the team around the work.

That approach has taken many forms: fundraising films, doc-style campaigns, brand storytelling, commercial work, and the occasional deceptively simple piece that still had to hit something real. What ties it all together is the same challenge — finding the right story for the moment, shaping it well, and making sure it does the job it needs to do.

Part of the way I work comes from a longstanding interest in what moves people. I studied psychology at UBC, and that lens has stayed with me ever since. It still shapes how I think about audience, emotion, motivation, and what helps a story actually land.

I’ve also lived enough life to know that good work doesn’t come from technique alone. Loss, love, change, identity, and all the quietly shaping moments in between have made me better at seeing people, holding space, and telling stories with care. They’ve also taught me the value of honesty, deep laughter, and the kind of collaboration that actually connects.