The right story shapes what happens next.

Hi, I’m Rich. I’m a Director and Creative Director based in Vancouver.

I create documentary-style films and story-led work built from lived experience, emotional truth, and genuine connection.

For over 20 years, I’ve helped shape stories for organizations in moments that mattered: fundraising films, brand storytelling, doc-style campaigns, and other work that needed to do more than deliver a message.

My process often starts before production with careful attention to who the story needs to reach, what stands between that audience and action, and what the work needs to make them feel, understand, or see more clearly. From there, I help shape the creative through to delivery either directing the work myself or guiding the story as Creative Director.

What ties it all together is a belief that the strongest stories come from something real. My role is to find the most resonant truth inside a person’s experience and shape it in a way that feels honest to them and meaningful to the audience watching.

I studied psychology at UBC, and that lens still informs how I think about emotion, motivation, and what helps a story actually land. Just as much, the work has been shaped by life itself — by learning to see people more clearly, hold complexity, and make space for stories that need care as much as craft.

What I Believe

Most organizations don’t need more content. They need confidence that they’re telling the right story for the moment.

If people don’t care early, nothing else matters. The work has to pull them in emotionally, intellectually, or visually. It needs to give them a reason to stay with the story.

Emotion isn’t separate from strategy. In the best work, it is the strategy. People move when they care — and the rest of the story gives them a reason to believe, stay with it, and act.

The strongest stories don’t over-explain. They make people care, invite them to lean in, and reveal something true enough to stay with them.